We Speak Babbel – Babbel 2B2 Marketing Project

B2B business initiative, We Speak Babbel gives a specific target group (owners of small tourism businesses) a reason to learn a new language: business development. The initiative adds value to users’ businesses by awarding badges that certify their multilingual abilities.

I developed this initiative as the project owner and helped create the ideal user flow as the main point of contact for UX designers and developers.