We Speak Babbel – Babbel 2B2 Marketing Project

B2B business initiative, We Speak Babbel gives a specific target group (owners of small tourism businesses) a reason to learn a new language: business development. The initiative adds value to users’ businesses by awarding badges that certify their multilingual abilities.

I developed this initiative as the project owner and helped create the ideal user flow as the main point of contact for UX designers and developers.

Fai come La Fiorida. Parla la lingua dei tuoi ospiti https://go.babbel.com/gg-ytb-itaall-wsb-promo/default
Sfrutta al 100% le potenzialità del tuo business turistico e fai sentire a casa i tuoi ospiti.Scopri l'offerta di Babbel:https://go.babbel.com/gg-ytb-itaall-...

Company: Babbel
Concept, Project Management: Stefano Nucera – Benedetta Formichi
Content Ideation and Production: Giulia Depentor

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B-Digest – Babbel Companion App